Tuesday, 6 January 2015

PK creates history at Indian Box Office


Standing tall ad-mist controversies and protests " PK " which has been on a record breaking spree has finally created history at Indian Box Office. Days after becoming Bollywood's biggest grosser, Aamir Khan starrer 'PK' has pulled another one from its ' magic hat of tricks ' to become the first ever Hindi movie to cross the Rs.300 crore mark in box office collections. The humongous collections of 'PK' have come in merely 17 days, cementing the film's position as the best ever Hindi movie. The formidable trio of Vidhu Vinod Chopra, RajKumar Hirani & Aamir Khan has once again set the cash registers ringing after their last collaborative movie ' 3 Idiots ' which also set new records at the time of its release. Director RajKumar Hirani, while breaking the news, said the film's word-of-mouth performance has been overwhelming. " I had never in my wildest dreams thought this film will cross these numbers. It reinforces faith that content is king. We can continue making films we believe in. The messages I get are overwhelming. People are watching the film over and over again. It's humbling." Rajkumar Hirani said in a statement after 'PK' dethroned 'Dhoom 3' to become the top grossing movie of all time. According to Financial Express, The manner in which 'PK' movie has kept up its momentum in building up box office collections burnishes the Aamir Khan aura further and gives greater credence to the trend of his movies packing great stamina for the long run - his movies may start a little slow, but as the days turn into weeks, they show no signs of slacking in pulling in the crowds into theatres. In fact, it is Aamir Khan only whose movies have started the trend of 100 crores club. Aamir starrer ' Ghajini ' was the first movie to enter 100 crore club which was followed by his ' 3 Idiots ' being the first movie to collect more than 200 crores and now 'PK' has collected 300 crores and is still running strong. 
                                                                             'PK' mania is not just restricted to India as its collections overseas have also been not only phenomenal but also trendsetting as 'PK' has become the highest grossing movie worldwide. Its 17 days overseas collection has been reported to be $ 21.18 million or Rs.134.32 crores gross. According to Rentrak, the worldwide collections of 'PK' have been in the range of $89 Million ( $89,896,724 ) or Rs. 568.54 crores in estimates. In USA and Canada : PK is the first bollywood movie to reach $ 10 Million mark and is the highest grossing foreign language movie in North America. The film is still going strong and trade analysts feel that the movie will still earn handsome revenue in its third week also with little or no opposition from any of the current releases. It is expected to cross 350 + crores in India and 600 + crores in Worldwide collections.    

ROHIT SHARMA.
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